http://socialbusiness101.com Staying on the cutting edge of customer acquisition and engagement Mon, 14 Sep 2009 19:42:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://socialbusiness101.com/social-media/eight-hard-truths-or-not-about-online-media-part-2/ http://socialbusiness101.com/social-media/eight-hard-truths-or-not-about-online-media-part-2/#comments Sun, 13 Sep 2009 05:32:50 +0000 Shawn C. Reed http://socialbusiness101.com/?p=27 last post, I began examining an article from Fortune/CNN about the challenges companies face when venturing into the world of online media. Read on as I discuss the remaining points from the article, and please leave comments with your thoughts.]]> http://socialbusiness101.com/social-media/eight-hard-truths-or-not-about-online-media-part-2/feed/ 0 http://socialbusiness101.com/social-media/eight-hard-truths-or-not-about-online-media-part-1/ http://socialbusiness101.com/social-media/eight-hard-truths-or-not-about-online-media-part-1/#comments Sun, 13 Sep 2009 03:38:58 +0000 Shawn C. Reed http://socialbusiness101.com/?p=19 an article yesterday which was published on Fortune/CNN about how it's nearly impossible to break into the online media space and be innovative because there is so much competition. While he does make some good points, I think that his article will invoke a lot more fear into people than is really necessary. Should you use caution when venturing into online media, especially for the first time? Of course you should. But that advice holds true for any new business venture -- online or not. Let's break down the article and look at it from a different perspective.]]> http://socialbusiness101.com/social-media/eight-hard-truths-or-not-about-online-media-part-1/feed/ 0